The SAFE and Road.Travel Launch Revolutionary New Alternative To Social Sign-Ins

Personal Data Privacy, Password-Free Access, and Streamlined User Experience Showcase Commitment to State-of-the-Art Security Online.

FOR IMMEDIATE RELEASE

KINGSTON, NEW YORK, and LONDON, ENGLAND February 7, 2021

Today, SAFE™ , a product of AnchorID, Inc., was activated on the website of disruptive travel planning site: Road.Travel™.

SAFE provides visitors who want to register for a new account at Road.Travel with a highly-secure, private, password free, alternative social sign-in called The SAFE Button™, which is published on Apple’s App Store® and Google Play®.

This changes everything. In the past, we all had to manage each of our online accounts individually – and most of us have about 90 accounts. Finally, SAFE Button is providing a platform for people to manage how they register, login, and even how many messages the site is allowed to send back the user.

SAFE is like no product that has come before. It lets people like you engage with online websites and mobile apps without giving up control or your personal data. In fact over 50% of people surveyed would like to use SAFE also an alternative to *both* passwords and social sign-in (like Facebook Connect).

“Finally, customers of our first partner can register for a new account easily with just two taps on our mobile app,” said David W. Schropfer, CEO of The SAFE Button’s parent, AnchorID, Inc. “Facebook and Google also have ‘sign-in’ buttons, but these are companies in data-gathering industries. In contrast, SAFE has only one job: secure, private authentication. That’s all we do, and we do it with a patented, military-grade security platform with state-of-the-art cryptography,” he said.

“The value to Road.Travel is access. Drivers around the world can now access unique, wonderful road trip itineraries planned by travel experts and other road travelers alike,” said Nikita Dedik, CEO of Road.Travel. “Providing easy, secure access to our website with The SAFE Button tells our customers that we believe in their privacy, we believe in giving them control over their data, and we are committed to giving every customer secure, convenient access to all we have to offer.”

Unlike other authentication solutions like password vaults and email-links, users of The SAFE Button have the same password-free experience from every internet enabled device, whether laptop, mobile phone or tablet; with no need to install plugins, or make changes to their web browsers. The planned suite of privacy tools, push notification controls, and other features make The SAFE Button unique in the $16 Billion Consumer Identity and Access Management (CIAM) market, according to Markets and Markets.

About SAFE™

SAFE, a product of Anchor ID, Inc., is a secure, private alternative to “Sign-In with Facebook” and other social sign-in products. The product replaces passwords with smartphone technology, and enables smartphone biometrics such as FaceID® or Samsung Fingerprint Reader®. The Company received a US utility patent on its technology and systems that enable their core product. Categorically, the product is an Consumer Identity and Access Management (CIAM) product, also known as “Bring Your Own ID (BYOID). SAFE combines military-grade authentication with customizable user controls and enterprise controls that make registering and logging-in to apps a highly engaging, enjoyable customer experience. SAFE is based in Kingston, NY. www.TheSAFE.io

About Road.Travel™

A truly disruptive travel platform, Road.Travel is changing the way we plan road trips, by connecting the trip planning ecosystem with in-car digital experiences - paving the road for autonomous travel of the future. The company’s core service at Road.Travel lets people from around the world plan complete road trips, including: route, itinerary, entertainment, and hotels. Each road trip planned with Road.Travel is based on traveler or travel experts in the company’s public catalogue. Drivers can use Road.Travel to customize and book everything with a single click or plan their own trips easily.

Road.Travel is based in London, England. https://www.road.travel

MEDIA CONTACTS: SAFE (AnchorID, Inc.)

845-750-6868
pr@thesafe.io