High Demand Proven By New Market Study
New Market Study Proves High Demand for Secure, Private Alternative to Google, Facebook Social Sign-In and Passwords
FOR IMMEDIATE RELEASE
KINGSTON, NY, December 4, 2020
73% Of Password Users And 50% of Social Sign-In Users Want A New Way To Log In To Websites and Mobile Apps!
The results from a series of blind market surveys were announced today by SAFE. The data shows what everyone on the internet already knew: people who use passwords and social sign-in want a new choice. In one recent survey, 73% of people who use 10 passwords or more, and 50% of people who sign in with Facebook, want to try a secure, private product called The SAFE Button. These are the high frequency, high touch users that all websites want choosing their sites!
SAFE (a product of AnchorID, Inc.) is a free service available to ALL websites that are concerned about creating a private, password free customer log-in experience. Instead of entering a password, users click The SAFE Button, and then tap the notification that appears on their smartphone to log in! No passwords, no personal information shared. SAFE also lets you use the extra security in your phone like FaceID or Samsung Fingerprint reader with no codes to enter! Since The SAFE Button process is anonymous,(except zip code?) the sites do not have any personal information to collect or sell, so it’s perfectly private.
“The problem we are solving effects each and every one of the 4.3 BILLION people who use the internet,” said David W. Schropfer, CEO of SAFE. “Our disruptive alternative to passwords and social sign-in could get rid of passwords for everyone while also providing the privacy that savvy users are starting to DEMAND!”
The market studies completed by AnchorID also reinforced some hard facts about how people use the internet. For example, people have a lot of passwords to remember: over 67% of people surveyed say they have 10 passwords or more. But, people do not trust passwords at all. In fact, over 74% of people surveyed are not confident that using passwords will protect their privacy and personal data.
The data also shows that users do not trust Facebook, despite the high usage rate of ‘Sign-In with Facebook’ and other similar products. Users are passively using the easiest tool out of weariness and the frustration that that’s all there is. Now there is something better, easier, safer: The SAFE Button. In fact, 70% of people surveyed do not trust Facebook with their privacy or personal data, yet 67% of the people who don’t trust Facebook also use ‘Sign In with Facebook’ regularly. They are stuck in the rut of believing there is nothing else.
Bottom Line: 50% of people who use ‘Sign In with Facebook’ are willing to try The SAFE Button. That is a tremendous opportunity for websites that are willing to put their customers first.
About The Market Surveys
Surveys were conducted online with a total of 270 respondents and were national to USA, mixed demographics, salary, region, gender. Respondents also used a mix of Android and iOS (Apple) smartphones.
About SAFE™
SAFE, a product of Anchor ID, Inc., is a secure, private alternative to “Sign-In with Facebook” and other social sign-in products. The product replaces passwords with smartphone technology, and enables smartphone biometrics such as FaceID® or Samsung Fingerprint Reader®. The Company received a US utility patent on its technology and systems that enable their core product. Categorically, the product is an Consumer Identity and Access Management (CIAM) product, also known as “Bring Your Own ID (BYOID). SAFE combines military-grade authentication with customizable user controls and enterprise controls that make registering and logging-in to apps a highly engaging, enjoyable customer experience. SAFE is based in Kingston, NY. www.TheSAFE.io
MEDIA CONTACTS: SAFE (AnchorID, Inc.)
845-750-6868
pr@thesafe.io